The Go With Your Own Glow campaign was developed to encourage women to love — and protect — their skin, whatever its natural hue. The campaign focuses on fashion and beauty trends to show that tanning is not fashionable or flattering and is obsolete as a lifestyle.
Natural, glowing, healthy skin is the look that makes everyone look their best. When you tan, indoors or out, you increase signs of aging as well as your risk of developing skin cancer. Once people stop associating tanned skin with beauty, we will really make headway against skin cancer.
Tanning's fifteen minutes are over.
Let your inner health, beauty and vitality shine through.
Protect your skin. Go with the beauty you were born with.
It looks great on you.